When FAMILY happens Extra Rigid Limestone-based core 100% free of: Ortho-Phthalates and other harmful substances 100% Recyclable Life doesn’t happen without nature… FirmFit flooring is safe for both you and the environment. Sustainability is the No.1 concern. The Greenguard Environmental Institute is an industry-independent organization that aims to protect human health by enhancing indoor air quality and reducing people’s exposure to pollutants by certifying products for extremely low chemical emissions. Accredited by ISO-IEC Guide 65:1996, the Greenguard Environmental Institute aims at facilitating the consumer’s choice for safer, healthier products through its UL GREENGUARD Certification. GREENGUARD Gold Certification offers stricter certification criteria, considers safety factors to account for sensitive individuals (such as children and the elderly), and ensures that a product is acceptable for use in environments such as schools and healthcare facilities. It is referenced by both The Collaborative for High Performance Schools (CHPS) and the Leadership in Energy and Environmental Design (LEED) Building Rating System. SE+® ANTI-MICROBIAL FINISH SE+® Anti-microbial Coating has been specifically developed to consistently protect the floor covering surface against harmful Microbes. HOW DOES IT WORK ? SE+® particles compromise the integrity of a microbe’s cell membrane, which leads to its deactivation. Cleaning procedures for the floor covering’s surface, such as washing with detergent and hot water, can kill microbes, but this process does not provide protection against residual or recurrent contamination. The additional use of SE+® is the best way to provide long-term protection against microbial surface contamination. “Ideal for waterproof flooring, often installed in kitchens and bathrooms, where the development of microbes on the surface is the fastest and need for hygiene most important.” Our Floors are Assure Certified The Assure certification is a way to establish a uniform, North American standard for all rigid core floor products manufactured globally. Assure certifies through rigorous testing that all rigid core flooring products are manufactured to the highest standards and meets all the Assure Certified™ requirements regarding indoor air quality, rigorous performance, and that the floor is free from any dangerous substances such as heavy metals or ortho-phthalates.